Hello, I'm glad to have you here.
Are you:
- a resort owner planning a revamp or to develop a new wellness offering
- a business owner looking to launch a wellness/lifestyle brand
- interested in launching a wellness event
- a manager interested in improving your team's working dynamics
I am passionate about creating unique experiences and great at coming up with creative solutions.
In the past, I have played a key role in building successful lifestyle brands - The Butter Factory & The Great Room.
In the last 7+ years, I have dedicated myself to an inward journey of healing and self-discovery. In the process of unlearning, I see the limitations of the hustle culture with its sole reliance on the mind, which has resulted in increasing rates of anxiety, depression, insomnia, and dis-ease in the world.
Heart-led businesses are the way of the future. It does not only have to mean running a charity. A Heart-led business is one where everyone thrives, providing something of real value to the community.
A future where heart work is emphasized over hard work because management understands that heart work produces lasting better results, leading to the company's success.
I envision a future where businesses and leaders value and embody:
Healthy Communication and Boundaries
Empathy, Compassion, Respect
Authenticity, Connection
Collaboration over Competition
If this is something you resonate with and have an upcoming project, I would love to work with you.
Contact me at [email protected]
Professional Summary
Co-founder and ex-Marketing Director of The Butter Factory, Celeste’s passion for creating unique experiences and brand strategy played a significant role in creating an iconic Lifestyle and Entertainment brand.
The Butter Factory won the prestigious Singapore Tourism Board's “Best Nightspot Experience 2011” at the Singapore Experience Awards 2011, and was nominated for ‘Nightspot of the Year’ at the Quintessentially Awards Asia Pacific 2011.
She was involved in the early launch stage of bar and diner ‘Overeasy’, a JV between The Butter Factory Group and the Lo & Behold Group. She also dabbled in co-producing a film ‘Sex, Violence, and Family Values’ directed by Ken Kwek starring Adrian Pang, launched ‘Rhythm’ magazine, and formed ‘AOS’ music collective.
Celeste was recognized as one of Singapore's Tastemakers on the 'Life Inspired' channel in 2014. She was also a nominee for Cosmopolitan Magazine's 'Fun Fearless Females' in 2012 and won the Rising Star Award. She has participated as a judge and panelist in various events for budding entrepreneurs.
In 2016 she joined The Great Room and played a significant role in building Singapore’s first premium coworking brand, as a place that is changing the way you feel about coming to work. In 3 years, The Great Room expanded into Bangkok and Hong Kong, and currently has 6 locations in Singapore. In 2019, The Great Room won EdgeProp’s inaugural Coworking Excellence Award. The Edgeprop Singapore Excellence Awards is the ultimate benchmark of excellence in Singapore’s property development.
In 2017, she started Bite Me Productions Pte Ltd as a side project and produced
a dining musical “Diva to the Death” held at Monti in collaboration with writer-director Jonathan Lim (Chestnuts).
In her career as an entrepreneur and founding team member, Celeste has experience with almost all aspects of a business, including recruiting, operations, and workplace management.
Today, Celeste is passionate about creating safe spaces to feel and journey inward. She has a newfound interest in mental- emotional-spiritual health and well-being.
Since getting sober in 2017, she has dedicated herself to recovery, self-discovery and healing. A spontaneous spiritual awakening in 2019 propelled her into the depths of her emotions, unseen realms, and various aspects of Self; taking her on a roller coaster ride home to her heart. Read more about her story here.
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